Top 6 Customer Engagement Tools to Boost Your Business in 2024

Choosing the right customer engagement tool can be a game-changer for your business. It can help you connect with your customers, understand their needs, and ultimately drive more sales. But with so many options available, how do you pick the best one? In this article, we’ll walk you through six top-rated customer engagement tools, highlighting their key features, pros, cons, and pricing to help you make an informed decision.

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Overview‍

We’ll explore six of the best customer engagement tools on the market today. These tools can help your business build stronger relationships with customers, streamline communication, and drive growth. Whether you’re a small business or a large enterprise, there’s something here for everyone.

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What are Customer Engagement Tools?

These tools are designed to help businesses interact with their customers across various channels, from live chat and video calls to AI-driven chatbots and personalized email campaigns. They aim to improve customer satisfaction by providing timely and relevant interactions that build stronger relationships.

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Why This Matters

Finding the right tool that aligns with your business needs is crucial. The right customer engagement platform can help you save time, reduce costs, and significantly improve customer satisfaction.

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Criteria for Choosing the Best Tool

When selecting a customer engagement tool, consider the following:

Ease of Use: The tool should be intuitive and easy to navigate, even for non-technical users.
Features: Look for features that match your business needs, such as live chat, video calls, or CRM integration.
Integration: Ensure the tool integrates seamlessly with your existing systems, like your Hubspot CRM
Scalability: Choose a tool that can grow with your business, handling increased customer interactions as your company expands.

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1. 11Sight

‍11Sight tops our list as the best all-around customer engagement tool. This platform is designed to connect businesses with high-intent leads through instant video calls, AI-driven chatbots, and more. It’s a powerful tool for businesses looking to enhance their customer interactions and drive more conversions.

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Key Features:

Guided AI: 11Sight’s newest innovation, Guided AI, a 24/7 AI voice assistant designed to qualify the prospect by asking questions and to respond to all customer inquiries about your business, ensuring your customers get the support they need instantly, no matter the time of day.
Guided AI Chatbots: Automate lead qualification and customer support with Guided AI-powered chatbots that can ask questions and handle most prospect inquiries.
Instant Video Calls: Guided AI escalates customer to the right agent as needed
Seamless CRM Integration: Easily integrates with all major CRM platforms, making it simple to track and manage customer interactions.
Customizable Playbooks: Create personalized engagement strategies that fit your business model.

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Pricing: Starts at $288 - $488 per user annually. Contact 11Sight for a custom quote.

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Pros:

Easy to set up and use.
High-quality video and audio.
Integration with all CRM systems.
Comprehensive analytics.
Call recording and transcription

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Cons:

Bi-directional integration only available for Hubspot
Less focus on outbound sales.
Lacking predictive analytics

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2. Qualified

Qualified is known for its powerful B2B customer engagement features, especially for Salesforce users. It focuses on pipeline generation through personalized experiences for website visitors.

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Key Features:

Piper: Piper automates the inbound pipeline generation
Pipeline Cloud: A suite of tools designed to optimize website conversions through AI.
Visitor Signals: Uses predictive analytics to identify and prioritize high-intent visitors.

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Pricing: Team starts at $42,000 annually. but many of its premium features, including AI chat, require higher-tier plans that can cost $70,000 or more annually.

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Pros:

Excellent for Salesforce users.
Powerful predictive analytics.
Ideal for businesses focusing on ABM.

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Cons:

Suitable for larger enterprises
Limited to Salesforce CRM only.

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3. ServiceBell

ServiceBell is perfect for businesses that prioritize face-to-face customer interactions. It offers a video-first approach to customer engagement, making it easy to connect with your audience on a more personal level.

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ServiceBell is an up-and-coming player in the B2B chat space, offering a cost-effective solution with a strong focus on video chat and outbound sales features. It’s particularly appealing to early-stage and mid-market businesses looking for affordable, yet powerful customer engagement tools.

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Key Features:

Video-First Live Chat: Engage with customers through instant video chats from your website.‍
Parallel Dialer: The platform includes an AI-powered parallel dialer that helps sales teams efficiently manage outbound calls, increasing the chances of connecting with prospects.‍
First-Party Intent Data: Identify high-value visitors using advanced data analytics.‍
Customizable Chat Experiences: ServiceBell allows businesses to customize their chat experiences extensively, making it easier to tailor interactions to specific customer segments.

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Pricing: Starts at $2000 per month for an all-inclusive package.

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Pros:

Affordable pricing.
Strong video chat features.
Real-time data driven analytics for Sale reps activity.
Integration with HubSpot, Salesforce CRM.
Easy to use, especially for outbound sales teams.

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Cons:

May not be ideal for large enterprises.
No predictive analytics.
Limited features compared to other platforms.

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4. Drift (Now part of Salesloft)

Drift is a well-known name in the customer engagement space, especially for its conversational marketing features. It’s an excellent choice for B2B companies looking to engage visitors through real-time conversations.

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Key Features:

Bionic Chatbots: These AI-powered chatbots provide dynamic, personalized interactions with website visitors.
Conversational Selling Tools: Includes features like Drift Meetings and Drift Sales Email to streamline the sales process.
Site Concierge: Personalizes the website experience based on visitor data and interactions.

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Pricing: Drift is priced at $30,000 per year, but many users report needing to upgrade to higher tiers, costing up to $75,000, to access the full range of features.

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Pros:

Strong focus on conversational marketing.
Integrates well with sales workflows.
Reliable and established platform with a user-friendly interface.

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Cons:

Lacks video chat capabilities.
Higher cost for advanced features.
Basic AI capabilities compared to Qualified.

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5. Giosg

Giosg is a versatile customer engagement tool that combines live chat, AI chatbots, and interactive content creation. It’s particularly well-suited for eCommerce businesses looking to enhance customer service and increase sales.

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Key Features:

AI Chatbots: Automate up to 60% of customer support interactions with AI-driven chatbots.
Omnichannel Support: Integrates with CRM and eCommerce platforms for seamless customer interactions.
Interactive Content: Create custom content to engage customers without needing to code.

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Pricing: Custom pricing available. Contact Giosg for details.

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Pros:

Great for automating customer service.
Easy integration with eCommerce platforms.
Comprehensive analytics.

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Cons:

Custom pricing may be high for smaller businesses.
Limited focus on outbound sales.

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6. Consolto

Consolto is a comprehensive communication platform that excels in video chat and customer interaction management. It’s ideal for businesses that need a robust solution for live customer interactions.

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Key Features:

Rich Communication Center: Combines video chat, live chat, and scheduling in one platform.
AI-Powered Support: Automates routine tasks, allowing your team to focus on more complex customer needs.
Advanced Analytics: Real-time insights into customer interactions and website performance.

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Pricing: Custom pricing based on your needs. Contact Consolto for a quote.

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Pros:

Excellent video and live chat features.
Centralizes customer communication.
Strong analytics and reporting tools.

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Cons:

Custom pricing may not be transparent.
Less focus on outbound sales.

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Conclusion

Customer engagement is more important than ever in today’s competitive market. The right tool can help you build stronger relationships, improve customer satisfaction, and drive more sales. Among the tools we’ve reviewed, 11Sight stands out for its comprehensive features, ease of use, and strong focus on real-time customer engagement.

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If you’re looking for a tool that can help you connect with your customers, improve your engagement strategies, and ultimately boost your bottom line, 11Sight is a great choice. Don’t just take our word for it—try it out for yourself.

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Book a demo today to see how 11Sight can revolutionize your customer engagement strategy.

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