Is Your Website Ready for AI? - The Ultimate Checklist

Let’s cut straight to it - AI is the future of websites and apps, and if you’re not on board, you’re already behind! But here’s the good news: Here is a complete checklist to get your site or app ready to take advantage of the AI . We’re talking about transforming your App, platform or website into a sales machine by using the best tools available.

Step 1: Choose the Right CMS (Content Management System)

First things first — your CMS is the backbone of your site because it’s where all your content lives. Don’t settle for basic — get a CMS that leverages AI to create personalized experiences for your visitors.

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Top CMS Options:

• WordPress with AI plugins (Think Jetpack for automation and Yoast for AI SEO insights)
• Webflow for its built-in flexibility and no-code approach
• Contentful, which lets you scale and easily integrate third-party AI systems

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Step 2: Power Up with the Right CRM

Having the right Customer Relationship Management tool means you know your customers better than they know themselves. AI-driven CRMs can predict who’s most likely to convert and streamline follow-ups automatically.

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Tools like HubSpot and Salesforce come with AI that predicts which leads are hot and ready to convert. These CRMs track every interaction, recommend the next step, and even schedule follow-ups automatically!

• HubSpot: Seamlessly integrates AI features like predictive lead scoring, chatbots, and marketing automation.
• Salesforce: offering Einstein AI to give you deep insights into your customer interactions and pipelines.
• Zoho CRM: Known for its AI assistant, Zia, which helps you interpret data and recommend next steps.

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Pro Tip: Make sure your CRM integrates with your CMS and other marketing tools. The more streamlined the process, the more time your team spends on closing deals rather than inputting data.

Step 3. AI Assistants‍

Here’s where the real magic happens. AI assistants are like having  24/7 virtual sales ninjas handling multiple conversations, booking appointments, and even qualifying leads — all while your team focuses on high-level tasks. But not all AI assistants are created equal. Let’s break down the heavy hitters:

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11Sight

11Sight is built for real-time video engagement. Imagine this: a qualified lead is on your site, interested in your service, and they can jump into a one-click video call right from the page. No forms, no waiting. Your sales team gets face time with the prospect 

when it matters most.

• Pro: It’s fast and personal — ideal for industries where conversations drive sales. Plus, it integrates seamlessly with HubSpot and other CRMs.

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• Limitations: While fantastic for video engagement, it’s not a full-fledged outbound AI tool.

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Qualified

Qualified is known for its powerful B2B customer engagement features, especially for Salesforce users. It focuses on pipeline generation through personalized experiences for website visitors

• Pro: Tightly integrated with Salesforce, offering a powerful combo for pipeline generation. Plus, it has predictive analytics to help your team prioritize the most promising leads.

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• Limitations: It’s heavily geared toward larger enterprises and works best within the Salesforce ecosystem, so if you’re not a Salesforce user, it’s not ideal.

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ServiceBell

ServiceBell takes a video-first approach to customer engagement. It allows your team to interact with visitors through instant video calls, making it feel like a personal meeting with every customer.

• Pro: Affordable, with a focus on outbound sales features and first-party intent data.
• Limitations: Lacks predictive analytics and other advanced AI features you’ll find in bigger platforms like 11Sight, Qualified.

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If you’re looking for instant, personal interaction at a click — 11Sight wins for high-intent visitors.

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Step 4: Integrate AI for Lead Nurturing and Scheduling

Lead nurturing is where many businesses drop the ball. Don’t let that be you! With AI scheduling and nurturing tools, you can keep your pipeline full and moving without lifting a finger.

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Best Tools:

• 11Sight: Instantly connect via video calls with qualified leads right from your website or email campaigns.
• Calendly: AI-powered scheduling that eliminates the back-and-forth emails.
• HubSpot Sequences: Automatically sends follow-up emails based on user behavior.

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Step 5. Email Automation

Your email game needs to be automated, AI-driven, and personalized. With AI, you can send highly targeted messages based on user behavior, increasing your conversion rates like never before.

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Here’s how you can automate your emails to drive conversions:

• AWS SES: Reliable and scalable, AWS SES offers great flexibility with AI-powered email tracking and reporting.
• Brevo (formerly Sendinblue): Brevo combines email automation with AI-driven segmentation and engagement metrics.
• Mailchimp: With built-in AI-powered audience segmentation and email performance predictions, Mailchimp offers advanced personalization for small to mid-sized businesses.

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Pro Tip: Set up automated drip campaigns with AI tools to target different audience segments based on real-time user actions and preferences.

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Step 6. SEO Tools

You can’t optimize for SEO by guessing anymore. SEO tools can predict trends, analyze competition, and suggest keyword opportunities that will get you to the top.

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Best Tools:

• Google Search Console: Track and optimize your site’s performance, identifying issues and growth areas.
• Google Keyword Planner: Discover high-performing keywords to fuel your content strategy.
• SEMrush: Analyze competitor content and keywords, and see which strategies are driving their success. Use these insights to refine your own SEO and marketing game plan.

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Step 7: Analytics and Data Insights

Understanding your website’s performance and customer behavior is crucial for optimization. AI-powered analytics tools like Google Analytics 4 and Hotjar offer real-time insights that help you make data-driven decisions.

‍Why It Matters:

• Predict Customer Behavior: AI tracks user behavior and offers predictive insights to improve website performance.
• Optimize Conversion Paths: Use heatmaps and session recordings to see where visitors drop off, then optimize your website to drive conversions.

Conclusion: 

AI is no longer a “nice-to-have” feature—it’s a must for any business looking to stay competitive. From choosing the right CMS to implementing AI-driven CRMs, chatbots, and real-time analytics, every part of your website can benefit from AI.

Integrating tools like 11Sight into your platform will supercharge your customer engagement, streamline operations, and boost revenue. The future of customer interactions is happening now, and AI is leading the way.

So, is your website ready for AI? Start implementing these AI-powered tools today and watch your website transform into a lead-generating, engagement-driving machine!

Contact us to learn how AI can transform your business, or schedule a demo with 11Sight to see how our Guided AI can power your customer engagement in real-time.

Let’s get your website working for YOU.