Digital Marketing Manager

11Sight

Full Time
Istanbul, Izmir
Posted 12 months ago

As Digital Marketing Manager, you’ll be fully responsible for building and executing our performance marketing strategy as well as identifying, creating and executing content strategies and campaigns that directly impact 11Sight’s lead generation efforts. You’ll be working in close collaboration with our VP of Sales nad Marketing and the digital marketing agencies.

Requirements

  • Proven SEM/Performance Marketing operations preferably in B2B & ecommerce, with a track record of driving revenue & growth
  • Ability to think strategically to target different personas with the right messaging
  • A marketing technologist with demonstrated passion for data; Highly analytical and data-driven with excellent Excel skills and deep understanding of web analytics
  • Understanding of channel specific tracking technologies, ability to spec and test implementation
  • Extraordinary problem solving, project management and analytical skills
  • Excellent written and verbal communication skills
  • Hands on experience with SEO and web traffic metrics
  • Expertise in managing social media platforms
  • Experience in email marketing & demand/lead generation is a plus
  • A great team player
  • Strong academic background demonstrating excellent analytical capabilities; degree from a recognized academic institution, 3+ years of digital marketing experience

JOB DESCRIPTION 

Responsibilities

  • Develop and maintain our digital user acquisition efforts including paid search, paid social, video, display and retargeting campaigns
  • Optimize traffic to deliver quality and quantity of leads, including working together with other channels such as organic, affiliate and content marketing
  • Develop and execute SEO and content strategy
  • Design creative growth strategies and campaign ideas to further establish thought leadership, increase brand awareness, and generate incoming leads
  • Drive continuous A/B testing primarily for emails and landing pages to continuously improve channel performance
  • Extensively use Google Analytics to drive efficiencies in performance
  • Plan monthly and quarterly KPIs and success metrics liaising with the VP of Sales & Marketing
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Closely follow industry trends and news and manage social media accounts by creating  compelling content on a daily basis, including multimedia content
  • Promote content through various channels ensuring a strong web presence

Job Features

Job CategoryMarketing

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