How to Adapt to Digital Transformation

How to Adapt to Digital Transformation

As we have more digital resources to use, we need even more. The inevitable use of Digital Technologies is making the ever-competitive market even more coercive. According to a McKinsey Global Survey on digital transformations, 80% of the respondents claim that their organizations have gone through digitalization process in the past 5 years.

It’s important to understand the difference between “digitalization” and “digitization”. According to Gartner IT Glossary, “digitization” is the process of transferring from analogue to digital methods, while “digitalization” is much more than that. Digitalization is using digital technologies to change the business model, to create new revenue resources and opportunities that produce added value. Digitalization requires going through some structural changes by integrating digital technologies in all processes.

Integrating digital technologies into the business process is considered as the most important step in the digitalization process. (HBR)

Coming back to McKinsey’s survey, the success rate of digital transformations is not as expected. Organizations with successful transformations are more likely to use sophisticated technologies. Almost two-thirds of companies to follow this trend have not succeeded to sustain. There were two things that the failing companies had missed:

  1. Don’t forget why you’re digitalizing: Listen to your users.
  2. Adapting Digital Transformation may be painful; take your steps carefully.

Hear what the users say

It’s important to keep your customers on top of the process. UX expert Don Norman says products should be designed focusing on increasing the usability by analyzing the customers’ needs and wants. Your product/service should be;

*Easy to understand,

*Visualizing the system, actions to be taken and results of these actions,

*And providing a seamless experience.

In order to provide the seamless experience as a whole, there are 2 critical points: personalization and service design. Once customers experience personalized services, they expect similar approaches from every company they interact. Service design is a very wide field of study. “Service” is a lifetime process that starts from the very first moment customer becomes aware of your business.

Find your starting point right

To have a “digitalized” business model, you should have digital-savvy leaders to guide your team. Start from the executives and spread the digital thoughts all over your company. Biggest brands of the world are hiring Digital Leaders to guide them through this road. Draw a path for your digitalization process and make the most out of it.

To sum up, regardless of the sector, a business must keep these 3 cornerstones to digitalize in mind: Developing new business models and strategies, focusing on User-Experience and efficient use of technology. 11Sight comes at this point to enhance your customers’ experience with a fully-personalized instant service. Try it for free today!

Sources:
https://www.sciencedirect.com/science/article/pii/S0167739X18311191
https://www.mckinsey.com/business-functions/organization/our-insights/unlocking-success-in-digital-transformations
https://hbrturkiye.com/blog/calisanlarin-dijital-donusume-ayak-uydurmasina-yardimci-olacak-5-yol
https://hbrturkiye.com/blog/dijital-donusum-yolculugunuzda-kullanicilariniza-kulak-verin
World Health Organization Uses Online Training to Fight the New Coronavirus

World Health Organization Uses Online Training to Fight the New Coronavirus

The era we live in is all digital. Even though the traditional methods are being used for some specific areas, they are thin on the ground. Communication is digital. Sales of everyday products, cars, real estate are digital. Education is digital. And now health services are gradually becoming digital. Here’s a brilliant example of online education combined with health services:

 

World Health Organization (WHO) uses online training as a weapon to fight the new coronavirus.

 

WHO experts have prepared videos to explain how to detect, prevent, respond to and control the new coronavirus. The online training has reached more than 25,000 people in 10 days.

 

The platform was named OpenWHO.org and it was established 3 years ago for such emergencies. The training is currently being produced in all official UN languages.

 

Video calls are being used in such medical occasions. It’s beneficial for everyone; especially for those who are not able to leave from where they are. Plus, when there’s an emergency or when it’s dangerous for the doctor or nurse to approach the sick person; video helps.

Farewell to Adobe Flash Player!

Farewell to Adobe Flash Player!

Adobe has announced that they’re killing Flash Player. Why though? It’s not so nice to speak ill of the dead but Flash is technically not dead yet; so let’s face the truth.

10 years ago, Steve Jobs relegated Flash Player from the iPhone. He was right to do so; because it was too insecure, Jobs wrote, too proprietary, too resource-intensive, too unaccommodating for a platform run by fingertips instead of mouse clicks.

11sight-elevensight-adobe-flash-player-cancelled-done-finished-dies-died-webrtc

Adobe itself acknowledged the transition:

“As open standards like HTML5, WebGL and WebAssembly have matured over the past several years, most now provide many of the capabilities and functionalities that plugins pioneered and have become a viable alternative for content on the web.”

They announced they will “stop updating and distributing the Flash Player,” giving the end of 2020 as its end-of-life date.

  • But how can we do without Flash?

Good news! You already got used to a mostly Flashless life. The Flash Player plug-in hasn’t been on iOS since 2010, Android since 2012. On desktops as well, most browsers have stopped using Adobe Flash Player some time ago. Google, Firefox, Internet Explorer have already blocked flash ads. Time to say goodbye: the internet’s least-favorite old friend gets unplugged.

  • Who needs Flash When We Have WebRTC?

In our latest article, we mentioned the WebRTC (Web Real Time Communication) compatibility of the new Microsoft Edge. Add it to your queue if you haven’t read it yet:

11Sight Now Works on Microsoft Edge!

If Flash Player were a plane, WebRTC would be teleportation. To take a plane, we need to transport ourselves to the airport; to use Flash, we need to transport data to another server. To teleport -in the future- we will only need a hub; to use WebRTC, all we need is data.

More clearly, WebRTC requires no connection through a server when sending data. What’s best about WebRTC is that users don’t need to download or software installation to use WebRTC solutions like 11Sight. Penetration of WebRTC-friendly browsers is increasing; which means it can easily replace Flash Player.

Web RTC is the technology of the future; taking advantage of it is all up to you. 11Sight is an advanced WebRTC technology which provides 1-click video chat to connect customers with the companies of the future. Try it free; give us a call!

Sources:
http://io13webrtc.appspot.com
https://www.wired.com/story/adobe-finally-kills-flash-dead/
3 Possible Reasons of Insufficient Customer Service

3 Possible Reasons of Insufficient Customer Service

Customer support is vital for every business. Because the buying process doesn’t stop when the product / service is purchased. The customers should choose you again next time, because returning customers keep the business going.

 

Take a moment to think about your last customer support experience. It could be about a technical issue, bills, information, campaign or anything you want to ask. How did the support staff approach to you, how long did it take to solve the problem? It could be only minutes with 11Sight.

 

We have combined the 3 major reasons of inadequate customer service, as customer service suppliers and demanders.

 

Your Customer Felt Ordinary

According to a study conducted by Accenture, services with personalized experiences are more successful than others. 48% of the customers expect specialized treatment for being a good customer. People expect recognition and more authentic way of relationship. Wouldn’t it be nice if you could communicate with all of your customers face-to-face? You can with 11Sight. Some companies like Europcar, Jeep, Alfa Romeo already started to deliver the most personalized way of customer service. Try it free > 11sight.com/contact

 

It Was Slow As Molasses in January

When the customer is in the need of something, they need immediate response. Especially the millenials are forcing businesses to change the way they communicate. Because the new-age customers search for personalized, fast and versatile services. When it comes to customer service, it’s vital to deliver solution as soon as possible. 11Sight’s 1-click video chat provides all the necessary features at once; it’s face-to-face, fast as 1-click and available on every platform.

 

It’s Too Complicated

Whether your customer has a simple question or a big problem; all they want are answers. Eliminate the toing and froing from your process. They shouldn’t have to change several webpages to reach your company’s customer service contact. Keep it as visible as possible. Also, customers don’t like it when they have to fill out forms for a simple question. They may easily change their mind and choose another service. Our solution is easy; click and start talking. Try it for your business.

 

We shared the 3 most popular reasons of insufficient customer service. Of course, there may be new reasons to discuss in the future. If you want to improve your customer service but don’t know where to start, let’s talk.

 

 

Sources:
https://www.salesforce.com/blog/2015/04/5-ways-millennials-re-defining-customer-experience-gp.html
https://www.accenture.com/us-en/insight-hyper-relevance-gcpr
 

 

 

11Sight Now Works on Microsoft Edge!

11Sight Now Works on Microsoft Edge!

11Sight now works on Microsoft Edge! We have been waiting for video communication channel support by Microsoft Edge for some time. In the first days of 2020, Microsoft announced the new Chromium-based Microsoft Edge with full video communication channel compatibility. By the launch of MacOS, iOS, Windows and Android versions, Microsoft Edge has become fully compatible with functional video calls. 11Sight provides video call experience far beyond your expectations with its technology that provides seamless transition across platforms. Give us a one-click call to try and get a quote right now for free!

The new Microsoft Edge browser is built using Google’s Chromium open source code base to the stable channel. The new Edge is available for all supported Windows versions (Windows 7 and later) as well as MacOS.

This is how Microsoft announces its best browser so far:

“The new Microsoft Edge is based on Chromium and was released on January 15, 2020. It is compatible with all supported versions of Windows, and MacOS. Downloading the browser will replace the legacy version of Microsoft Edge on Windows 10 PCs. With speed, performance, best in class compatibility for websites and extensions, and built-in privacy and security features, it’s the only browser you’ll ever need.”

Microsoft’s web platforms have always been a matter of discussion. Because Google Chrome or Apple’s Safari have always been faster and more customer centric. The results in terms of browser usage are dire. According to the most recent stats from the U.S. Government’s Digital Analytics Program, less than 16% of traffic from Windows 10 PCs comes through Microsoft Edge, and even Internet Explorer has a higher share of usage. That’s down significantly from the 20% share Edge had on Windows 10 PCs in 2017. Meanwhile, Chrome’s usage share on Windows 10 is above 60%. (ZDNet)

This is the third reboot for Microsoft’s web platform in less than a decade. Normally, that’s a sign of an organization that’s failing rather than one that’s confidently moving forward. But the expectations and perceptions are changing together with the digitalizing World. The new Microsoft Edge seems to have all the favorite specifications of all browsers combined.

If all goes well for Microsoft, you can visit any website using the new Edge, on a Mac or on a PC running any supported version of Windows, and that site will render in Edge exactly as it would in Chrome.

New Microsoft Edge has combined the best features of the most popular browsers. Here are the Best 9 Features of the New Microsoft Edge You’ll Love:

BESTS OF THE NEW MICROSOFT EDGE

  1. WebRTC support
    • Now you can use 11Sight’s functional video calls on Microsoft Edge too.

 

  1. Sync browser data between devices
    • Never lose what you’re doing when you change your device. Save it on your PC, read on your mobile phone.

 

  1. Add user profiles
    • Every user has a different taste. Don’t mix them up.

 

  1. Block trackers and third-party ads
    • Trackers and third-party ads can become a nightmare for most users because they are too insistent. Block them with the built-in extension.

 

  1. Install Chrome Web Store Extensions
    • You can install your favorite tools from Chrome Web Store.

 

  1. Customize the new tab page
    • Choose what you want to see when you first open your browser.

 

  1. Set search engine
    • Not into Google, not “feeling lucky” today? Change your default search engine to use your favorite.

 

  1. Block notifications
    • No more unnecessary notifications from a celebrity that you don’t care. Block them.

 

  1. Manage passwords
    • 12345 is not working anymore. It’s hard to remember these new generation passwords. If you can’t, let a professional do it for you. Keep them in one place to remember when you need.

 

  1. Setup download locations
    • The “downloads” file is becoming like a trash every day. Send the files on your desired location and put them in their places.

Want to learn what you can do with 11Sight on Microsoft Edge? Download it now and give us a free call to experience it yourself: https://11sight.com/contact

 

 
Source:
https://www.zdnet.com/article/the-new-microsoft-edge-10-rules-to-take-control-of-your-browser/